The opening of Sweden Arena in Tokyo

After planning and building the arena together with UNIQLO, we are happy to welcome our first Swedish guests from the press and media to our Nation House, Sweden Arena. During this Olympic Game, Sweden Arena location is in UNIQLO's office with a spectacular view over the Olympic Village, Rainbow Bridge and Tokyo Bay skyline. It is a great honor for us to be a part of our UNIQLOs beautiful environment in the heart of Tokyo during the Olympics.

With the help of our partners, we have created a digital venue and a space for games stakeholders. In Sweden Arena Lobby, we can network in a creative environment with inspiring views of Tokyo and offer our guests a break from warm weather and hectic competition schedule.

At Sweden Arena Balcony there is an even more spectacular view where we can create inspiring digital content and offer the Swedish Olympic team an opportunity to take part in Sweden Arena´s outdoor environment. The Sweden Arena balcony is also the location for Discovery+ platform where they broadcasts from during the Games.

We wish you all had the opportunity to experience the feeling in Sweden's own Nation's House so please join us here and in OlympiaAppen.