In collaboration with partners such as EUROSPORT, Scania, and Ericsson the first-ever Sweden Arena was built in Pyeongchang, South Korea.

-Together with our partners we will create a natural and vibrant environment for all Swedish companies and brands who want to be connected with the Olympic movement. As guests in Sweden Arena, said Anna Lundin, marketing director at the Swedish Olympic Committee at the opening, we will stage daily events with media, royalty, Olympians, and other dignitaries.

Sweden Arena was located in Nations Village in Yongpyong an area that came to life during the games in February 2018.

- Inside Sweden Arena we will have a live studio where we can send all press conferences live, says Emir Osmanbegovic, sports director at Discovery Networks Sweden and Eurosport.

Sweden Arena will also host receptions with international guests in collaboration with the Swedish embassy in South Korea. Swedish companies used the house during the games to get the best things about Sweden in one arena.

-The Olympic Games is a unique event that catches the eye of the world. This partnership allows us to be seen in a region where we are establishing our company as an important partner to create sustainable transport solutions. We wanted to be a part of Sweden Arena from the start and hope this will become a tradition for future games in Tokyo and Beijing, says Scanias Anders Gustafsson, Executive Regional Director for Scania in Asia and Oceania.