Svenska Spel: closer to the Olympic experience

The Swedish Olympic Committee's main partner Svenska Spel has also chosen to become the main partner for the Sweden Arena nations house. Svenska Spel is an important part of SOC's initiatives within the framework of the Top and Talent program, which gives athletes with the potential to reach the top of the world the opportunity to make a 100% investment, regardless of their own sport or family finances. The program is made possible by partners and has allowed current Paris Olympians to receive tailored, needs-assessed support in, for example, training camps, training advice, materials, and media training.

During the Olympics in Paris, Svenska Spel has chosen to be on-site with staff and activations. At Sweden Arena, Svenska Spel's prize podium allows visitors to get closer to the medals and experience what it feels like to stand at the top as a winner. In addition to brand presence in the building, Svenska Spel has chosen to use Sweden Arena as a base for its mobile camera team, interviewing all the interesting people. Svenska Spel is also involved in the seminars organized in Sweden Arena, especially the Sports for All seminar, discussing how to create the economic conditions to inspire and create sustainable sports - among young people and elite athletes.

During the Olympic Games, you can follow Svenska Spel's morning program "Wake up with the Olympics" on YouTube where you get tips on what to look out for during the day, but also take part in what is happening at Sweden Arena!