UNIQLO Dress for success

UNIQLO, the Swedish Olympic Committee's clothing supplier since the Tokyo 2020 Olympics has also designed the clothes for the Paris 2024 Olympics. UNIQLO is an important part of Sweden Arena and the Swedish Olympic team.  

This is the third time UNIQLO has been involved in the Sweden Arena project and this time UNIQLO has built a POP UP shop where visitors can buy selected garments from the Swedish team collection and parts of UNIQLO's Swedish Olympic Collection - the consumer collection available in UNIQLO stores. The creation of the POP UP has been led by UNIQLO's French department with the support of the creative team in Japan.   

UNIQLO is an important partner for Sweden Arena, contributing not only world-class clothing but also its expertise in sustainability as a part of the Climate Action in Sports seminar in collaboration with the KTH Climate Action Centre, athletes, and participants with a French perspective. 

Shopping in the UNIQLO pop-up shop in Sweden Arena.

Recycling is on the agenda. Swedish Flag made of the old jeans of UNIQLO France staff.

The Swedish Olympic Collection.