sweden arena

The home away from home for Swedish Olympians, Swedish fans, and fans of Sweden

Get close to the Olympic experience

Sweden Arena is a versatile platform for Sweden during the Olympic Summer and Winter Games. Get close to the Olympic experience with us!

Partnering with Sweden Arena is an opportunity for your brand to join the Olympic family and invite your guests to events and medal celebrations, meet-and-greets with Olympians, and engage visitors with exhibitions, talks, and activities. Attend or host seminars on current issues and use this platform to connect with your audience in a unique Olympic setting.

MILANO CORTINA 2026

A fan zone

At the Olympic Games in Milano Cortina, Sweden Arena will be placed in downtown Milan and will be open to the general public. Will we see you there?

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A versitile arena

All Sweden Arenas

Milano Cortina 2026

At the Olympic Games in Milano Cortina, Sweden Arena will be placed in downtown Milan and will be open to the general public. Will we see you there?

Paris 2024

At the Paris Olympic Games, Sweden Arena was bursting with medals, celebrations, press conferences, events, and formal and informal meetings in the Olympic spirit of friendship.

Beijing 2022

During the Beijing Olympic Games in 2022, we set up Sweden Arena at home and went fully digital. We held seminars and hosted our Swedish Olympians and medalists Nils Van Der Poel, Team Hasselborg, Team Edin, Maja Dahlqvist, partners and more.

Tokyo 2020

The 2020 games in Tokyo were postponed until July 2021 as a result of the COVID-19 pandemic. In Sweden Arena we created a safe and friendly space for athletes and partners alike.

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WORLD-CLASS ENGAGEMENT

The Paris Olympics were not only a major success for Sweden in stadiums and arenas, but we also saw outstanding results on social media.

Among 206 National Olympic Committees, the Swedish Olympic Committee account, @sweolympic, ranked 4th in TikTok engagement, delivering inspiring content to our followers and creating strong value for our partners.

The Swedish Olympic Committee’s TikTok account, @sweolympic, ranked 4th in engagement out of 206 NOCs.
Content tagged #swedenarena made 7,074,303 (and counting) impressions in social media.
280,089 engagements made with social media content tagged #swedenarena.

in Sweden arena

Press conferences

Athletes competing at closeby arenas have their press conferences in Sweden Arena. The press conferences are open only to members of the press.

medal celebrations

Sweden Arena is the place to celebrate Swedish achievements and remarkable accomplishments! We welcome and celebrate our Olympians’ performances and dedication.

Official receptions

Sweden Arena hosts representatives from the Swedish government, high dignitaries, the Olympic family, partners and Olympians.

the Olympic family

Sweden Arena is our Nation House and the place where the Swedish Olympic Committee welcomes the Olympic Family.

SOC partner events

In Sweden Arena, partners can create unforgettable memories, elevate their brand, organize private or public events, and offer a unique access to the Olympics for their stakeholders. Interested in becoming a partner? Contact us!

seminars and workshops

Showcases the best of Sweden by hosting seminars in an Olympic setting. Utilize the unique platform to engage and create content to live beyond the Olympic period.

watch the broadcast

Watch sports events on big screens with other invitees and experience the enjoyment of witnessing sporting greatness and historic moments unfold before your eyes, in the Olympic spirit of competition.

meet-and-greet with Olympians

In Sweden Arena, we will host Meet-and-Greets when possible, with legends from previous Olympics.

Thanks to everyone who visited us in paris!

News

Svenska Spel: closer to the Olympic experience

In addition to brand presence in the building, Svenska Spel has chosen to use Sweden Arena as a base for its mobile camera team, interviewing all the interesting people. Svenska Spel is also involved in the seminars organized in Sweden Arena.

Going the distance with their responses

Endurance Olympians Perseus Karlström, race walking, and Caroline Andersson & Jakob Söderqvist, road cycling, talked to the media about their road to the Olympic Games.

Challenge an Olympian

In Sweden Arena, visitors can challenge some of the results of Swedish Olympians in different tests.

Bronze celebration for Tara Babulfath

Tara Babulfath was historic when winning the bronze medal in judo, the first-ever medal for Team Sweden in the 2024 Olympics, and the first medal ever for Sweden in judo!

And the flag bearers are…

And the flag bearers are …Josefin Olsson, sailing, and Peder Fredricson, Equestrian!

Making waves: Swimmers meet the press

Team Sweden's swimmers were greeted by a press corps eager to capture interesting narratives and delve into the swimmers’ routines and motivations.

Men’s handball press conference

The entire men’s handball team came to Sweden Arena for a meet-up with the Swedish press corps on site for the Olympics. Our table tennis table came to good use between the interviews!

Hit me with your best questions

Boxing is on the schedule today! Olympians Nebil Ibrahim and Agnes Alexiusson met the press and shared their preparations, thoughts coming into this tournament and the challenges they expect to face in the ring.

The Women’s handball team meets the press

In a slight drizzle, we welcomed the Women’s handball team to the press conference room, and the media conducted follow-up interviews in the courtyard.

Sports for all - or?

In a seminar hosted by the Swedish Olympic Committee and the Swedish Embassy of France, we looked at the big picture. We explored pragmatic solutions to the pressing question: How can we make sports an inclusive activity for everyone, regardless of their economic background?

And…we are live!

Four days before the grand opening ceremony of the XXXIII Olympics in Paris, Sweden Arena had a soft opening, hosting the first press conferences where Swedish athletes met members of Swedish and international press.

Sweden arena - Swedens nations house in Paris

Sweden Arena will be the meeting place for Swedish business, media, the sports movement, and the Swedish team in Paris.

We have found our new home in Paris

We are thrilled to announce that the Mob Hotel has been selected as the home for Sweden Arena 2024.

Presentation at Swedish embassy in Paris

Sweden Arena together with the Swedish Embassy, the Chamber of Commerce, and Business Sweden organized a presentation for potential partners of Sweden Arena 2024.

The ambassador welcomes us in Stockholm

On April 4, the French ambassador Etienne de Gonneville opened the doors to his residence and welcomed SOC and a number of Swedish companies.

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make the world better through sports

SEMINARS in paris 2024

World Class Veggies is a collaboration between the Swedish Olympic Committee and WWF, the World Wildlife Fund. WWF's food expert and SOK's nutritionist share their knowledge and experience. Swedish Olympians and national team chefs on how to take theory into practice.
For many Swedish athletes, the economy is the highest bar to jump. The Swedish Olympic athletes are no exception. The socioeconomic situation for the elite athletes is one of SOC´s ( Sweden’s Olympic Association) priorities to increase the support system for a sustainable life.
Top performers in minor sports are forced to risk their finances to compete at an elite level, while some children and young people opt out of sports altogether because their families cannot afford it. “Fritidsbanken” is an important player in this.
This seminar aims to take on the question from a pragmatic perspective and look at the newest findings on how we level the playing field and make sports accessible for everyone on all levels.
Paris 2024 has committed to organizing the world’s first Olympic and Paralympic Games with a positive contribution to the climate. What is required to meet these ambitions? And how can the sports communities world-wide promote ssustainable transportation, materials, and events?
It’s obvious that sports have the potential and responsibility to create positive change, but how can we work together? KTH Climate Action Centre will moderate a discussion on the climate challenges we face and how to address them, in synergy with the UN Sustainable Development Goals. Goals that the Swedish Olympic Committee has signed up to be involved in fulfilling.
Paris 2024 is the first Olympics ever to achieve full gender parity, at least in the number of men and women competing. However, there is still a long way to go before we have reached a truly equal world of sports. The Swedish Olympic Committee´s long-term goal is to double the number of female Olympic coaches in 2028 and 2030. In this seminar, we will present the action plan and discuss how to bring more women in sports to leadership positions.