There are far too few female leaders in elite sports. In a conversation between Ulrika Sandmark, Karin Torneklint, and Sara Wiggberg, the question is how sports can retain and attract women to invest in a career as a leader and coach with a focus on elite sports.

After years of challenges with, among other things, resources, Swedish ice hockey is now gathering strength to increase the number of girls and women's players. In a conversation with the Swedish Ice Hockey Association (SIF), SDHL, and the Swedish Olympic Committee (SOK), have put together a long-term investment in young women's players.

WWF, SOK, Genpep, and the Swedish Sports Federation all have a common ambition that the sports environment should be healthy, strengthening, and sustainable. And so should the kiosks and cafeterias that offer energy to children and young people at sports facilities.

The big issue of Sports and Climate was raised in Sweden Arena by researchers from KTH and other universities, a silver medalist from the Olympics in Tokyo 2021, RF, and participants from Beijing via the IOC who all in KTH's Climate Action Center discussed the challenges we face.

You have to be impressed by the guys in Slopestyle and Big Air - what acrobats and fantastic athletes!

We had a nice visit from Henrik Harlut and Jesper Tjäder who both won a bronze medal in China.

Should major sporting events be organized in dictatorships and countries that do not take human rights into account? What power does Sweden have to influence large international federations and organizations?

Maja Dahlqvist visited Sweden Arena with her three medals. Direct from Arlanda to Discovery and then to Sweden Arena. There were about 20 invited children from local ski clubs in Stockholm at the celebration

Sweden Arena is Sweden's national house, and there we celebrate our successes! So we quickly established a temporary arena at Arlanda Airport when our Olympians came home.

Sweden Arena work continues, and the Olympics in Paris are getting closer. Content and press conferences are now being planned. Partners are signing up and their involvement in Sweden Arena is in the making. Branding is being developed and we are planning fun activations.

We are thrilled to announce that the Mob Hotel has been selected as the home for Sweden Arena 2024.

Sweden Arena together with the Swedish Embassy, the Chamber of Commerce, and Business Sweden organized a presentation for potential partners of Sweden Arena 2024.

On April 4, the French ambassador Etienne de Gonneville opened the doors to his residence and welcomed SOC and a number of Swedish companies.