In Sweden Arena, visitors can challenge some of the results of Swedish Olympians in different tests.

Sweden Arena welcomes medalist Jenny Rissveds after winning the bronze medal in mountainbike - what a race! Congratulations Jenny!

Tara Babulfath was historic when winning the bronze medal in judo, the first-ever medal for Team Sweden in the 2024 Olympics, and the first medal ever for Sweden in judo!

And the flag bearers are …Josefin Olsson, sailing, and Peder Fredricson, Equestrian!

Team Sweden's swimmers were greeted by a press corps eager to capture interesting narratives and delve into the swimmers’ routines and motivations.

The entire men’s handball team came to Sweden Arena for a meet-up with the Swedish press corps on site for the Olympics. Our table tennis table came to good use between the interviews!

Boxing is on the schedule today! Olympians Nebil Ibrahim and Agnes Alexiusson met the press and shared their preparations, thoughts coming into this tournament and the challenges they expect to face in the ring.

In a slight drizzle, we welcomed the Women’s handball team to the press conference room, and the media conducted follow-up interviews in the courtyard.

In a seminar hosted by the Swedish Olympic Committee and the Swedish Embassy of France, we looked at the big picture. We explored pragmatic solutions to the pressing question: How can we make sports an inclusive activity for everyone, regardless of their economic background?

Four days before the grand opening ceremony of the XXXIII Olympics in Paris, Sweden Arena had a soft opening, hosting the first press conferences where Swedish athletes met members of Swedish and international press.

Sweden Arena will be the meeting place for Swedish business, media, the sports movement, and the Swedish team in Paris.

When you are outside Sweden and you want to arrange this kind of event that will work digitally, manage a medal celebration with short notice and a press conference in the middle of the night. A Supplier with a local office on site is a sustainable way to work, it feels safe to plan this together with CT Group.

On Friday, Helena Duplatis arrived to Tokyo after spending some time at our pre camp in Foukoka. She flew in just in time to watch Armand Duplantis enter the Athletics arena. One of her first stops where Sweden Arena and a interview with Discovery. Discovery used the balcony and had a good talk with Helena.

Sweden Arena Tokyo has always strived to be the venue for the Olympic family with athletes, leaders, partners, local businesses, media, Swedish fans, and fans of Sweden.

With the help of our partner NeH, we have created a branding concept for Sweden Arena that is held together by recognition, clear branding and profiling on everything from flags to visitor badges. We think sustainable and will reuse many parts for next Sweden Arena. For this planning we have had support from NeH.

After planning and building the arena together with UNIQLO, we are happy to welcome our first Swedish guests from the press and media to our Nation House, Sweden Arena. During this Olympic Games, the Sweden Arena location is in UNIQLO's office with a spectacular view over the Olympic Village, Rainbow Bridge, and Tokyo Bay skyline.

BANG Agency with Paulina Levin-Ander in the lead has managed and planned our live broadcasts together with our technology supplier. Bang has created schedules, vignettes, nameplates and has kept up with the extensive preparatory work required to be able to deliver a professional production.